Professor Kelly Martin is a distinguished expert in data privacy, having published 43 articles in high-impact journals, most in A-rated publications. With an h-index of 27, she has received 30 world-class research awards. She is the joint Editor-in-Chief of the Journal of Public Policy & Marketing and serves on the editorial boards of Journal…
http://commerce.nwu.ac.za/economic-and-management-sciences/kelly-martin
Kelly Martin
Professor Kelly Martin is a distinguished expert in data privacy, having published 43 articles in high-impact journals, most in A-rated publications. With an h-index of 27, she has received 30 world-class research awards. She is the joint Editor-in-Chief of the Journal of Public Policy & Marketing and serves on the editorial boards of Journal…http://commerce.nwu.ac.za/management-sciences/research-school-management-sciences
Research in the School of Management Sciences
Research Outputs 2024, The academic staff in the School of Management Sciences published 49 journal articles in 2024. Click here for list or publications , SAIMS Conference 2025, The School of Management Sciences is organising the SAIMS (South African Institute of Management Scientists) Conference 2025. Conference call Organising team SAIMS Official Websitehttp://commerce.nwu.ac.za/management-sciences/research-outputs-2024-0
Research Outputs 2024
Müller, R. , & Grondys, K. (2024). THE IMPACT OF DISTRIBUTION INTENSITY ON THE BRAND EQUITY PERCEPTIONS OF WEARABLE ACTIVITY TRACKER BRANDS. Polish Journal of Management Studies, 30(1), 208-223. https://doi.org/10.17512/pjms.2024.30.1.12. Chabika, R. C., van Schalkwyk, J. H., van Rensburg, L. J., & Müller, R . (2024). Cultural forces…http://commerce.nwu.ac.za/trade/about-us