http://commerce.nwu.ac.za/business/research-topics
Research topics
[Accordion collapsed], Management Accounting (Prof. Anet Smit), Suggested research topics, Franchising Venture Capital Balanced Scorecard, Entrepreneurship (Prof SP van der Merwe), Be part of an exciting research project An opportunity exits to analyse family businesses through the proven Fampro Family Business Diagnostic Instrument. The results can be utilised to complete a mini-dissertation. Students who are interested can contact Professor Stephan van der Merwe at the NWU Business School. The areas of research are: …, Financial Management (Prof Ines Nel), Within the central theme of value-based management, the following are considered the main legs for research: 1) corporate finance, 2) investment management and 3) public finance. 1) Within the corporate finance leg, the following are considered research areas: Company value and risk management. Company value and strategic investment decisions (…, Marketing Management (Prof CA Bisschoff), Research topics for MBA mini-dissertations in marketing management are: 1. BRAND LOYALTY The brand loyalty model by Mr Ahmed Moola (a PhD student) is a rich area for continued research in brand loyalty. The model appears below. There are basically two avenues to follow: Testing the brand loyalty model on different products, customer bases and…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-published-2014-0
Articles Published 2014
Athanasopoulos, G., Deng, M., Li, G. & Song, H. 2014. Modelling substitution between domestic and outbound tourism in Australia: A system-of-equations approach. Tourism Management, 45,159-170. Botha, K., Slabbert, E. & Viviers, P. 2014. Towards a ticket purchase behaviour model for South African arts festivals. Journal of Contemporary…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-published-2016
Articles Published 2016
Borstlap, H. & Saayman, M. Managing an art exhibition: more than just hanging art on walls. Journal of Contemporary Management, 13:793-817. NWU-RO-2016-0817 Botha, E., Saayman, M. & Kruger M. 2016. Expectations versus experience - The Kruger National Park's interpretation services from a regional approach. Journal of Ecotourism, 15(2):…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-published-2017
Articles Published 2017
Lucrezi S, Milanese M, Markantonatou V, Cerrano C, Sarà A, Palma M, Saayman M. 2017. Scuba diving tourism systems and sustainability: perceptions by the scuba diving industry in two Marine Protected Areas. Tourism Management, 59: 385-403. Truong, D.V. 2017. The Career Paths of Social Marketing Doctoral Graduates. Journal of Social Marketing, 7(…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-2013
Articles 2013
BOTHA, A. & SAAYMAN, A. 2013. Modelling tourism demand for South Africa: An almost ideal demand system approach. Journal of Economic and Financial Sciences. 6(3): 683-706. CINI, F., KRUGER, P.S. & ELLIS, S. 2013. A model of intrinsic and extrinsic motivations on subjective well-being: the experience of overnight visitors to a National…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/articles-2012
Articles 2012
BOTHA, I. & SAAYMAN, A. 2012. Time-varying parameter error correction model to forecasting tourist arrivals in South Africa. Studies in Economics and Econometrics, 36(1): 23-42. BOTHA, K., VIVIERS, P. & SLABBERT, E. 2012. What really matters to the audience? Analysing the key factors that contribute to arts festivals ticket purchases. …Dao has been with NWU since 2015. He graduated from the University of Canterbury. His research interests include sustainable tourism, poverty alleviation, and social marketing.
http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/dao-van-truong
Dao Van Truong
Dao has been with NWU since 2015. He graduated from the University of Canterbury. His research interests include sustainable tourism, poverty alleviation, and social marketing.http://commerce.nwu.ac.za/trees/post-graduate-studies-0
Post-graduate studies
Postgrad TREES’ post-graduate programme is well-known across South Africa and various international universities and organisations. As a team, we have assisted more than 150 students in completing their Master and Doctorate studies. Our post-graduate students have the opportunity to present their work at international conferences; they partake…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2016
Research reports 2016
TREES. 2016. Economic value of the South African private lion sector. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2016. A marketing analysis and economic impact of the inniBOS Lowveld National Arts Festival 2016. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2016. A marketing analysis…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2015
Research reports 2015
TREES. 2015. A marketing analysis of the Global Softech Sixes Tournament Spectators: 2014. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2015. A marketing analysis and economic impact of the John Legend concerts: 2014. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2015. A marketing analysis…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2014
Research Reports 2014
TREES. 2014. A marketing analysis and economic impact of the Innibos Lowveld International Festival 2014. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2014. An understanding of the economic impact of beef and venison sales, 2014. Tourism Research in Economic Environs & Society: Potchefstroom. TREES. 2014. A…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2013
Research Reports 2013
TREES. 2013. A marketing analysis and economic impact of the Adam Lambert Concerts. Tourism Research in Economic Environs & Society: Potchefstroom. TREES. 2013. A marketing analysis of day visitors to Agulhas National Park 2012. Tourism Research in Economic Environs & Society: Potchefstroom. TREES. 2013. A marketing analysis of …http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2012
Research Reports 2012
TREES. 2012. An economic impact analysis of Big Concerts in Cape Town. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2012. A marketing analysis of overnight visitors to Karoo National Park 2011. Tourism Research in Economic Environs and Society: Potchefstroom. TREES. 2012. A marketing analysis of …http://commerce.nwu.ac.za/uarm
Applied Risk Management (UARM)
Qualitative applied risk management:, Because the risks that count, cannot always be counted, September 2016: A leading expert in organisational culture, Professor Gert Jan Hofstede from the Wageningen University, conducts a workshop on the topic with the UARM team May 2017: Wilna Meiring wins the prizes for both the Top Student and the Best Presentation at the UARM Graduate symposium March 2018: Faculty of Economic…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2011
Research Reports 2011
ITLS - Institute for Tourism & Leisure Studies TREES. 2011. National profile and economic impact of biltong hunters in South Africa. Tourism Research in Economic Environs & Society: Potchefstroom. TREES. 2011. A marketing analysis of visitors to Table Mountain National Park. Tourism Research in Economic Environs & Society:…http://commerce.nwu.ac.za/tourism-research-economic-environs-and-society-trees/research-reports-2010